Social media giant Facebook has named Spoorthi Priya as Grievance Officer for India on its website. The move comes against the backdrop of new IT rules that came into effect recently, which require major social media intermediaries – those with more than 50 lakhs of users – to appoint a grievance manager, a nodal manager, and a data manager. conformity. These personnel must reside in India.

According to Facebook’s website, users can contact Spoorthi Priya – who is the grievance officer – via an email id.

Additionally, users can also contact Facebook in India by post to an address in New Delhi, according to the page.

Previously, sources said Facebook was updating the details of the newly appointed grievance officers, to replace the existing information on its platform.

Emails sent to Facebook did not elicit a response.

Digital companies like Google and WhatsApp have also updated their websites to reflect the appointment of grievance officers under new social media rules.

During his ten-plus-year stint with the company, Levine held a variety of leadership roles, including Chief Operating Officer of Instagram …

Facebook-owned WhatsApp recently named Paresh B Lal as Grievance Officer for India on its website.

Last week, Facebook announced major changes to its content moderation policies that could intensify its confrontation with governments.

On June 4, Facebook said that when it rates content for timeliness, it will not treat content posted by politicians any differently from content posted by someone else.

Instead, it will simply apply its “topical value balancing test” in the same way to all content, measuring whether the public interest value of the content outweighs the potential risk of harm. leaving it aside, Facebook said.

Globally, the growing influence of social media platforms and the potential impact on democratic processes are cause for concern. Social media companies have also raised anger over a number of issues, including disinformation, data breach cases and the treatment of hate speech.

The Indian government has enforced new social media rules designed to prevent abuse and misuse of digital platforms and provide users with a strong forum for resolving grievances.

As per the rules, all intermediaries must prominently post on their website, app, or both, the name of the grievance officer and contact information, as well as the mechanism by which a user or victim can file a complaint.

FMPs are one of a group of more than 100 technology providers who offer services to advertisers to enhance their online advertising campaigns, the watchdog said.

The grievance officer must acknowledge receipt of the complaint within 24 hours and dispose of this complaint within 15 days from the date of its receipt, and receive and acknowledge receipt of any order, notice or instruction issued by the authorities. .

Under the new rules, social media companies will be required to remove flagged content within 36 hours and remove content flagged for nudity, pornography, etc. within 24 hours.

Failure to comply with the rules would cause these platforms to lose their status as an intermediary, which gives them immunity from liability with regard to the third-party data they host. In other words, they could be subject to criminal prosecution if there are complaints.

India is a major market for global digital platforms. According to data cited by the government, India has 53 crore of WhatsApp users, 41 crore of Facebook subscribers, 21 crore of Instagram customers, while 1.75 crore of account holders are on the microblogging platform Twitter.

After the new standards went into effect on May 26, the IT Ministry stepped up pressure on large social media companies, asking them to immediately report their compliance and provide details of the top three appointed officials. .

Last week, the government sent a notice to Twitter giving it one last chance to comply “immediately” with the new IT rules and warned that failure to comply with the standards would result in the loss of the disclaimer platform. under computer law.

Faced with Twitter on the matter, the government said it was clear from the responses from the U.S. company that to date, Twitter had not released the details of the compliance officer as required by the rules.

In addition, the resident grievance officer and the nodal contact person designated by the company is not an employee of Twitter Inc in India as required by the rules, the ministry said in its June 5 notice, adding that the The Twitter Inc office address mentioned by the company “is that of a law firm in India, which is not in accordance with the rules.”

According to the WhatsApp website, users can contact Paresh B Lal – who is the “grievance officer” – via a mailbox in Banjara Hills in Hyderabad, Telangana.

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