SANDY, Utah and DURHAM, North Carolina, September 9, 2020 / PRNewswire / – Established in 1998 as a small brokerage firm with just five employees, Citywide Home Loans has grown into a successful multi-industry company that continually seeks new opportunities and new products to better serve its customers and employees. Today, the company reinforces its commitment to the success of its loan officers by implementing the full service Adwerx business automation platform.

As part of this program, Citywide Home Loans leveraged Adwerx’s industry-leading digital advertising automation technology to scale marketing best practices across its fifty-five branches. All loan officers and franchisees have digital retargeting campaigns that automatically launch on social media platforms and premium websites visited by potential clients. They also have access to a predefined inventory of personalized ads through a branded self-service portal that they can run individually, in addition to their automated campaigns. Also through this portal, loan officers can directly target qualified prospects with personalized ads on streaming TV services, giving them unprecedented access to TV as a marketing channel with personalized targeting at an affordable price.

“We are committed to providing top notch services to help our loan officers grow their business,” said Quinn Richins, Vice President of Marketing at Citywide Home Loans. “The Adwerx platform has become a powerful differentiator as we grow our employee base.”

The Adwerx business automation platform offers every loan officer a fully integrated, results-driven digital marketing solution, including smart retargeting, streaming TV ads, and personalized audience campaigns.

  • Smart retargeting extends the reach of loan officers and the opportunity to regain the interest of prospects. In fact, 43% of website visitors (leads) are more likely to convert as a result of online retargeting ads that track their online behavior.
  • With 76% of American households now subscribe to a video streaming service, Adwerx’s personalized streaming TV ads will provide next-level brand exposure on the most popular advertising medium.
  • Loan officers can create immediate online visibility to grow their brand with preferred audiences using personalized audience campaigns targeted at the most important to their business and local audience campaigns reaching consumers in the right places. domains with personalized ads displayed on Facebook, mobile apps, and premium websites.

“We are delighted to partner with Citywide Home Loans and boost their digital advertising strategy,” said Jed carlson, CEO of Adwerx. “Making online and streaming TV advertising accessible, frictionless and easy for our customers is our top priority.”

Adoption can be a challenge for organizations introducing new technologies. With Adwerx’s automated service model, traditional barriers to adoption are eliminated. Making the process simple and efficient allows loan officers to focus on the people relationships that build their business.

To learn more about the Adwerx business automation platform, visit

About city-wide home loans
Citywide Home Loans was founded on December 7, 1998 through Steven J. Goorman like Citywide Funding. His entrepreneurial, dynamic and determined style has made the small brokerage company of only 5 employees the big company it is today. Even though Citywide Home Loans now employs nearly 800 people and covers more than 37 states, the company still maintains its small business roots. Steve goorman lives by the motto “leadership is taught by example”. Visit us at

About Adwerx
Used by over 25% of leading brokerage firms and over 15% of leading mortgage originators in the United States, Adwerx offers personalized, omnichannel brand marketing and automation company-wide. Adwerx customers are able to deliver personalized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases the brand visibility, increases productivity by 35% and reduces turnover by 42 percent.

Adwerx works across the United States, Canada, and Australia. Learn more about Brilliantly Easy Digital Advertising at


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